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Google Ads for Local Businesses: When PPC Actually Makes Sense (And When It Doesn’t)

July 11, 2026 By Kevin Mahoney Leave a Comment

Most Local Businesses Get Google Ads Wrong I get calls every … [Read more...]

Filed Under: PPC & Paid Advertising

PPC vs SEO: When to Use Each and How to Budget Both

July 11, 2026 By Kevin Mahoney Leave a Comment

The Question I Get Asked More Than Any Other I have had this … [Read more...]

Filed Under: PPC & Paid Advertising, SEO Strategy

Healthcare Content Marketing Under YMYL Rules: How to Publish Content That Actually Ranks and Drives Patients

July 11, 2026 By Kevin Mahoney Leave a Comment

Google Holds Healthcare Content to a Higher Standard — And … [Read more...]

Filed Under: Industry: Dental

Roofing SEO: Winning the Local Pack After Every Storm

July 11, 2026 By Kevin Mahoney Leave a Comment

The Storm Chasers Are Coming for Your Leads Every roofing … [Read more...]

Filed Under: Industry: Home Services

Plumber Marketing: The Digital Strategy That Fills Your Schedule

July 11, 2026 By Kevin Mahoney Leave a Comment

Your Trucks Should Be Rolling, Not Sitting in the Lot I work … [Read more...]

Filed Under: Industry: Home Services

Criminal Defense SEO: Standing Out in a Crowded Market

July 11, 2026 By Kevin Mahoney Leave a Comment

Criminal Defense Is the Most Brutal SEO Vertical in Legal — … [Read more...]

Filed Under: Industry: Legal

Review Generation Systems: How to Build a Steady Stream of Google Reviews

July 11, 2026 By Kevin Mahoney Leave a Comment

Your Reviews Are Your Reputation — And Most Businesses Leave … [Read more...]

Filed Under: Local SEO, Reputation Management

How to Write Content That Ranks: My Process From Research to Publish

July 11, 2026 By Kevin Mahoney Leave a Comment

Why Most Business Owners' Content Doesn't Rank I talk to … [Read more...]

Filed Under: Content Marketing

Topical Authority: How to Become the Expert Google Trusts

July 11, 2026 By Kevin Mahoney Leave a Comment

Why Topical Authority Matters More Than You Think Google … [Read more...]

Filed Under: SEO Strategy, Content Marketing

Schema Markup for Local Businesses: Which Types Actually Impact Your Rankings

July 11, 2026 By Kevin Mahoney Leave a Comment

Why Schema Markup Matters to Your Local Business Schema … [Read more...]

Filed Under: SEO 101, Local SEO

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Kevin Mahoney

SEO Consultant · Chicago

info@marketingbykevin.com

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Marketing By Kevin

SEO and digital PR for businesses that need to grow their search visibility.

info@marketingbykevin.com

Chicago, Illinois

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