Why I Started My SEO Consulting Company

Why I Started My SEO Consulting Firm Marketing By Kevin

(Kevin Mahoney) My search engine optimization journey began in early 2013 shortly after leaving my job as a ROW (Rest of World) international sales manager for an industry-leading paintball manufacturing company called Kee Action Sports. When I first became interested in SEO and started learning more, the thought of forming an SEO Consulting Agency or any SEO business didn't cross my mind. I thought surely every business owner would catch onto the power of SEO, the internet and how it can be leveraged to benefit their specific businesses. However, the more I continue learning to this day, the more I feel addicted to learning SEO, and the more I realized very few people in general, better yet business owners, truly understood how this works and the real benefits.

Another realization that hit me hard as I started becoming more skilled and seeing more personal success with SEO was the amount of “SEO Experts” and “SEO Agencies” that guaranteed SEO success for unbelievably low prices. As it turns out, these offers still are and were too good to be true and were a classic example of unethical people taking advantage of a situation when given the opportunity. Due to the large scale of SEO companies overpromising, under delivering and doing a less than adequate job explaining the process of how they perform and provide their SEO results to their clients at the start of a project, this left an overall feeling of untrust in the SEO industry, and rightfully so in my opinion.

However, this does NOT mean businesses still don't need SEO which is ultimately what led me to start Marketing by Kevin. Unlike most other SEO Consultants, Marketing Experts, or Digital Agencies, before bringing on a single client or even attempting to take on new clients, I first created my new website with an SEO strategy hyper-targeting my core customer and got my actual search engine rankings to show as visual proof to demonstrate from the very start that we understand SEO and what it takes to succeed.  Plus, for the most part, we will most likely be implementing a very similar strategy for your website and business.

Instead of attempting to convince you why we're great at SEO, I find it's more relaxed and far less invasive to make available precisely what we do, how we do it, why we do it, and then of course how we can do the same for you but tailored to your clients and business.

My goal is to set expectations from the beginning of a project to identify exactly:

  • who your core customer is
  • what specific information they're seeking to assist their buying process,
  • and the best way to provide this into their search experience.

If you believe you worked with a company as I mentioned above in the past, please don't be embarrassed. When thinking about it, how could a plumber, lawyer, roofer, etc. be an expert at search engine optimization when they're already experts at their craft. I would be as lost as you are trying to do SEO if I were trying to do your expertise myself.

Kevin Mahoney

Kevin is a Search Engine Optimization & eCommerce executive with experience in launching, developing and managing business growth from start-ups to fortune 500 companies. Kevin has experience across multiple industries and business functions ranging from IT, Finance, Operations to Marketing. Working in both the B2C and B2B environments has given him the insight to be extremely customer-centric in order to meet and excel business goals. Kevin has built high-performance teams and organization’s that are structured with the clarity of roles, clear accountability, and goals. Structuring exceptional analytics, providing creative problem solving, working with C-level executives, ability to deliver in challenging environments and being able to define and deliver on the organizations core strategic priorities are some of his key strengths. For more information please visit: https://marketingbykevin.com/about-us/ or https://www.linkedin.com/in/kevinmahoney1/

View Comments

Share
Published by
Kevin Mahoney

Recent Posts

Asigo System Reviews – Is It Worth It? The Truth Revealed!

Dropshipping is a great way to start and run your own business without any upfront…

2 years ago

Jeff Lerner – The Man Behind the Entre Institute

A Comprehensive Entre Institute Review Building a company from the ground up isn't for everyone.…

2 years ago

Teeka Tiwari: The Crypto Catch-Up Review (Palm Beach Confidential)

If you have never been to world-renowned crypto investor Teeka Tiwari's earlier webinars, attending Crypto…

4 years ago

Teeka Tiwari Investment of the Decade With Genesis Technology

Are you looking for the best investment of the decade? Teeka Tiwari, a reputed and…

4 years ago

Palm Beach Confidential: Teeka Tiwari’s Investment + Crypto Newsletter

Palm Beach Research Group has made an addition by introducing Palm Beach Confidential Review. It…

4 years ago

Lead Conversion Squared LCS2: Reviewing Premier 3 Day Business Masterclass

Businesses of varying types and sizes nowadays opt for digital marketing programs to enhance their…

4 years ago

This website uses cookies.