- Ontraport Review 2018: Pricing, Features, and More
Ontraport Review 2018: Pricing, Features, and More
Did you know that 86% of business professionals prefer to communicate over email?
If you aren’t using email marketing to reach your customers, somebody else will.
But setting up an email automation system can feel complicated…
And there’s no way you can send all those emails manually! Not if you want to be consistent.
It’s time to consider a better system for handling your email marketing, campaigns, landing pages, and more.
Check out my Ontraport review 2018 to find out if it could be the perfect solution you and your business have been waiting for.
What is Ontraport?
Ontraport is a holistic solution for companies looking to grow. But also struggling to find a system efficient and simple enough to handle a lot of their marketing.
If you’re ready for a system like Ontraport, you may be experiencing things like:
- You’re using a lot of different software to manage points of contact with your customers.
- Some of the systems you’re using are reaching their capacity and you won’t be able to continue your growth with them.
- Your tools need to integrate in a more seamless way or they don’t integrate at all and you’re frustrated.
- You’re having trouble managing analytics and KPIs because your data is all over the place.
These are the main pain points that Ontraport fixes for businesses and entrepreneurs.
The software does this by providing solutions for:
- Email marketing
- Analytics dashboard
- Landing pages
- Opt-in forms
- Client relationship management
And more. There’s no doubt its powerful software that many companies use for their marketing efforts.
This could be the perfect program for you if you’re looking for something to make a marketing campaign with ease and automation.
It’s clear that at its heart, Ontraport is an email marketing software. However, once we dive deeper into its features you’ll see it’s capable of much more.
Features of Ontraport
Here is a breakdown of all the features Ontraport has. I’ve highlighted key benefits and common uses of each of these features.
Visual Campaign Builder
Ontraport features a visual map of your campaign efforts. This provides a beautiful overview of how your campaigns are running.
It’s also a great tool for actually building the campaigns.
- Add customized triggers, actions, and goals to your campaign map effortlessly
- Segment your audience based on behavior. This creates one-of-a-kind journeys for each lead.
- An overview of data that shows you which leads are driving results.
It’s truly unique in the way the builder is laid out and gives you a simple yet sophisticated visual overview.
Ontraport has an easy to use landing page builder so you can create gorgeous web pages to promote your products.
There are several templates you can use to outline your landing pages. This makes it easy to create a high-converting page.
These will help you capture the leads which are the first piece of getting people into the back end of your marketing campaign.
You can launch web pages that reflect your brand effortlessly too because of the template flexibility.
Ontraport prides itself on keeping track of actionable, customizable, and accurate analytics.
The beauty of their dashboard is everything is consolidated in one place. Instead of having multiple software to integrate into one picture, everything is stored here.
Some highlights include:
- Drag and drop capability. This allows you to easily customize your dashboard in a way that works for you.
- Customizable metric reporting. You choose what metrics are measured, how, and where they’re displayed.
- Selectable time frames to measure and compare metrics. Whatever makes sense for your business and goals, you can set it to read that way.
And you can really measure anything.
How landing pages are converting, what emails are getting opened, split tests, and more.
Partner Referral Program
You can create affiliate programs using Ontraport. This can boost customer loyalty and bring in more revenue.
They have an all-in-one system that allows you to bring in prospects and customers via your existing clients.
Incentivising your clients to bring in more clients is a great way to make easy money. Ontraport makes it a no-brainer.
Ready to turn your WordPress site into a profitable membership site?
This way of creating passive income is becoming more popular. In fact, the subscription e-commerce market has grown by over 100% a year over the last five years.
One way companies are taking advantage of this growing platform is with Ontraport.
It integrates with learning platforms and membership platforms to create an exclusive experience for members.
You can protect content and segment your audience based on subscription levels. This allows you to create even more powerful marketing campaigns.
Ontraport’s unique marketing tracking system has a few awesome benefits including:
- Easily and quickly spot campaign weak points. A feature called Contact Flow shows you where contacts have been and where they’re at… plus where they fall off.
- Lifetime Value shows you how your customers are contributing to the bottom line.
- A Funnel Conversion report will show you (you guessed it) how well your different sales funnels are converting.
- A Goal Conversion Point report will show the most effective elements for motivating your contacts to make a purchase.
And more. The point is, Ontraport is extremely adaptable and customizable.
You’ll be able to fully adapt and customize your analytics based on your unique needs.
Marketing and Business Automation
This is really the crux of the Ontraport review 2018. Automation.
Automation is the way of the future for all businesses. Artificial intelligence, marketing software, and client relationship management are being streamlined by programs like Ontraport.
This specific software is dynamic, powerful, and all-inclusive. It integrates:
- Email messages
- SMS messages
- Internal tasks
- Digital Ads
- Landing pages
- Lead capture forms
- Marketing campaigns
- Client relationship management
These elements allow you to create extremely targeted campaigns and elements with one software.
A lot of entrepreneurs use multiple solutions for these different components of their business. Ontraport brings them all together in one.
Full Ontraport Review 2018
Now that you know some of the amazing elements this software has to offer, it’s time for a full Ontraport review 2018.
Here is a breakdown of the pros and cons of Ontraport based on these features.
These are some solid reasons why Ontraport is a great solution for many businesses.
Keep in mind not all of these features are going to benefit every business. But they are some of the main reasons Ontraport shines as an industry leader.
The price point for Ontraport is competitive. Once you break the cusp of making $200/month with your email marketing, it becomes a no-brainer.
Some of the competitors of Ontraport start at a lower price point. But they offer different threshold levels for a number of contacts, campaigns, and other features.
Right off the hop Ontraport gives you access to all of their features.
In the price is included:
- Up to 25,000 contacts
- Up to 100,000 emails
- A 90-day risk-free guarantee
It’s scalable so as your business grows, it grows with you.
Get More Social Shares
Did you know email subscribers are 3x more likely to share content than any other channel?
That means you’re setting yourself up for ongoing success in your digital marketing efforts outside of your campaigns, too.
Using Ontraport to create an email marketing campaign will help your Social Media following grow.
The fact is, segmented campaigns get an over 100% increase in open rates. And Ontraport has great segmentation capabilities.
Segmentation is a must for your content marketing strategy if you want the best engagement possible.
Client Relationship Management
Every business needs a way to keep track of leads in a way that makes sense for their marketing strategy.
Ontraport makes this easy, adaptable, and cohesive.
It gives access to all contacts in one place. It also lets you easily see what is happening at any given time with various leads.
Fantastic Email Delivery Rates
There are dedicated IP addresses for delivering Ontraport’s emails.
This means you’ll avoid the spam box consistently. You’ll have a better sending reputation for all your emails.
Powerful Shopping Cart
Automated credit card payments, pre-made upsell sequences, solutions for abandoned carts, and more.
The features in Ontraport can truly help you increase your bottom line. The features do this by reducing friction and boosting conversions.
It’s not all perfect fairies and rainbows when it comes to this software. Here are some of the reasons Ontraport may not be the solution for you.
Some of these cons won’t matter to certain businesses… But for others, they can make or break the deal.
Visual Dashboard Limitations
While the dashboard on Ontraport is fully customizable and has great reports, it does have its limitations.
It isn’t highly visually appealing. It lacks graphs, charts, or other visual representations of metrics to easily take in data.
This can make it hard to get a quick overview of analytics.
Automation Campaign Builder
Overall, Ontraport’s campaign builder has a lot of great capabilities. The ‘flowerchart’ like campaign builder on some competitor software is more intuitive.
The campaign builder in Ontraport works on text-based rules one after another.
Pricing for Small Businesses
If you’re just starting out as an entrepreneur or opening your small business, Ontraport may feel like a large investment.
You may need to find temporary cheaper solutions then migrate at a later date to Ontraport.
Hard to Learn
Ontraport is a serious program. The learning curve isn’t for the faint of heart.
You’ll need to have a large amount of time to devote to learning the program. Or you’ll need a decent amount of money to invest in someone on your team to take care of it for you.
Another option is to find someone who can train you to shorten the curve.
But either way, be warned it’s complex.
Limited Third-Party Integrations
The software does have twenty-four partner integrations and API capabilities. However, it doesn’t integrate with many third-party apps compared to competitors.
The basics are covered. Systems like Paypal, WordPress, and other popular platforms will integrate.
But if you’re going to branch into the unconventional, you may need a developer to mess with the API.
Keeping Records Clean
Ontraport doesn’t make it easy to eliminate duplicate records.
For example, if a user bought an ebook, signed up for a webinar, then buys a product…
They could end up in your database three times.
This would be ok if there was an easy way to remove these duplicate leads. However, Ontraport doesn’t have a simple way of doing this.
Your CRM can get a bit messy because of this.
Should You Use Ontraport?
Ontraport is for you if you’re using sophisticated marketing techniques with a lot of leads.
You’ll want to segment your audience and keep track of how you can improve your marketing efforts.
First, you’ll want to establish market research. Next, you’ll want to strategize a campaign based on the knowledge you gain.
Then, you’ll want to consider the necessary requirements your automation will need based on the strategy.
Ontraport will likely fit the bill. And if it does, it’s a great solution to manage your campaigns, clients, analytics, leads, and more.
Next Steps for Backend Automation
Thanks for reading this full Ontraport review 2018. Now you’re ready to rock it with your marketing automation…
Possibly by using this powerful software!
The reality is 71% of companies are using marketing automation in some way. And many of them are using sophisticated software to do it.
You likely need to do the same as you continue to grow your business.
How else are you driving traffic to your business?
You should check out these managed SEO services to find another way to drive leads to your content. This will help you get leads to send through your powerful new campaign.