How to Write an About Me Page On Your Website That Will Draw Customers
Are you in the process of putting together a blog or creating a website for your business?
There are so many things your blog or website will need to include. It'll need a strong homepage that draws people's attention, bold headlines that'll encourage them to click through to other pages, and killer content that'll keep them around and, more importantly, motivate them to come back again and again.
Your website will also need an “About Me” page that lays out exactly who you are and what you're all about. Learning how to write an About Me page will be of the utmost importance.
If you want to entice website visitors with your About Me page, there are some simple steps you can follow to set the right tone for your website. Check out the steps you should take to write an eye-catching About Me page below.
- 1 How to Write an About Me Page On Your Website That Will Draw Customers
- 1.1 Catch People's Attention From the Very Beginning
- 1.2 Spell Out Who You Are and What You're All About
- 1.3 Use Facts Rather Than Hype to Build a Buzz Around Your Website
- 1.4 Find Ways to Build Trust Between You and Those Visiting Your Site
- 1.5 Run Through a List of Your Accomplishments, Awards, or Certifications
- 1.6 Make People Feel Like They're Getting a Look Behind the Scenes
- 1.7 Include Photos and Videos to Go Along With Your Words
- 1.8 Avoid Going On and On and On (and On!) for Too Long
- 1.9 Inspire People to Take Action Once They're Done Reading
- 1.10 Learn How to Write an About Me Page and Get Yours Done Today
Catch People's Attention From the Very Beginning
You want people to be excited about checking out your website once they're done reading your About Me page. So the last thing you want to do is lull them to sleep with the first few lines of the page.
There are far too many About Me pages that look something like this:
“Hi, my name is Chris and this is my website. I worked hard on it, and I hope that you like it. I think you'll really get a lot out of it.”
You could take those three sentences and stick them on just about any About Me page. They don't do much to motivate people to continue to read.
Instead, start your About Me page with a short story that draws people in and makes it impossible for them to leave. Try something like this:
“Three years ago, I had a big house, a gorgeous wife, an amazing sports car, and a bank account filled with more money than I could count. Today, I'm struggling to make ends meet and don't know where I'm going to get my next meal. I decided to launch this website to reveal how I got here and what I'm doing to get rid of the $1 million in debt I accumulated two years ago during the worst days in my life…”
That example might be a little over the top. But if you're someone who is dealing with debt and looking for a website that'll cater to you, this website might just do the trick! If nothing else, you'll likely read on to see what else this guy has to say.
Your goal with your About Me page should be to catch people's attention just like that guy did. You don't want people to be able to look away from what you're about to tell them.
Spell Out Who You Are and What You're All About
After you get people's attention with the first few lines on your About Me page, it'll be time for you to lay out exactly who you are.
If you're someone starting a blog, you might want to include your real name or the name you're going to be using when you write. You might also want to include your location, your age, and any other information that will spell out who you are to your readers.
If you're someone starting a website for your business, you might want to include your business name, the name of the owner of your business, your location, the date your business was first founded, and anything else people would want to know about your company.
This portion of your About Me page will essentially be an introduction. It doesn't have to be bland and boring. But it should include the essentials about yourself or your business so that people have all the relevant information.
Use Facts Rather Than Hype to Build a Buzz Around Your Website
There are more than 150 million blogs on the internet right now. There are millions and millions of bloggers to go along with them. What makes your blog different?
There are upwards of 30 million small businesses throughout the U.S. and even more small business owners. What makes your business different from all the rest?
Use your About Me page to set your blog or website apart from the others that are out there. But don't do it by simply saying, “I'm the best blogger!” or “We're the best business!”
Instead, incorporate facts into the mix to show that you're different from everyone else. Tell people why you're deserving of the hype you're looking for from them.
If you're launching a blog about, say, debt consolidation, tell people about how you've helped more than 500 people climb out of debt over the last five years.
If you're launching a website for, say, an electrical company, tell people about how you've been voted the best electrical company in your city or state for five years running.
Hitting people with facts on your About Me page will be significantly more effective than simply trying to hype up your blog or your business. People will quickly understand why they should trust you when you do this.
Find Ways to Build Trust Between You and Those Visiting Your Site
Speaking of trust…
Trust is something that you, as a blogger or business owner, need to establish with others when you first launch a blog or website. If you can earn the trust of people with your About Me page, they're more than likely going to check out other areas of your website once they're done.
So, how can you build trust? You can do it by hitting them with facts rather than hype as we just mentioned. You can also do it by being honest with them about who you are and what you're all about.
But you can also do it by being straight with them and not trying to sell them on products, services, or anything else on your About Me page. They're there to find out more about you, not to feel like you're immediately trying to take their money or get something out of them.
Be careful about coming on too strong. You'll crush your chances of getting people to trust you if you do.
Run Through a List of Your Accomplishments, Awards, or Certifications
One way you can easily build trust with your website's audience is by listing out all of the accomplishments you've earned over the years on your About Me page. You should include any awards you've won as well as any certifications that were given to you.
Both bloggers launching blogs and business owners launching websites can take advantage of this opportunity.
If you're a blogger, tell people about the other places you've worked in the past, if applicable. You may have experience writing for magazines, newspapers, and other websites. Let them know about any awards you've picked up along the way while writing.
If you're a business owner, tell people about how long your business has been open and any awards you've earned from your local newspapers or TV stations. You may be qualified to perform certain types of work thanks to certifications you've earned as well. Tell people about that, too.
Feel free to toot your own horn as much as you want, as long as you have the awards to back it up. It'll go a long way towards building the trust between yourself and your readers or customers.
Make People Feel Like They're Getting a Look Behind the Scenes
When people read through your blog or websites' About Me page, it shouldn't feel too formal or distant. People should feel almost like they're sitting or standing right next to you as you explain the intent of your blog or website to them.
Think of it almost like a tour. At the beginning of any good tour, a tour guide starts by introducing themselves and telling you a little bit about why they're qualified to take you on a tour. They do this to build up your trust.
Then, they take you on the tour and show you what goes on behind the scenes in some place that you've never been before. At the end of the tour, you have a better idea of what that place is all about and what makes it so special.
Your About Me page should do the same thing. It should feel like you're telling people about yourself and then giving them a look behind the scenes at what your blog or website is all about and what makes it all come together.
If you don't get that sense when you read through it, consider opening up even more and creating something a little bit more personal for your website visitors.
Include Photos and Videos to Go Along With Your Words
It's 2018, which means you can do more than just throw a bunch of words together while creating an About Me page. You can go much deeper than that and show people who you are rather than just telling them about yourself.
If you're a blogger looking to build up a community of loyal readers, include a photo of yourself on your About Me page or, better yet, a short video showing who you are. Welcome people to your website and tell them why they should come back.
If you're a business owner looking to drum up business with your website, include a video that allows your employees to introduce themselves to potential customers. People will experience more of a connection to your business when they feel like they know you.
Whatever you do, make sure any photos or videos look professional and reflect positively on you and your website. You want multimedia aspects of your About Me page to complement the rest of the content, not distract people from it.
Avoid Going On and On and On (and On!) for Too Long
Some website owners make the mistake of including entirely too many words on their About Me page. They want to let people know every last detail about their lives or their business, so they go on…and on…and on…and on…and on…and on…and…
You get the point.
While you want to try and form a connection with people reading your About Me page, you don't want to overdo it and risk turning people off. Give them just enough content to keep them interested without boring them to death.
Have someone else read your About Me page once you write it. If they have trouble making it through the whole thing without getting distracted, chances are other people will experience the same problem.
Inspire People to Take Action Once They're Done Reading
Learning how to write an About Me page and getting people to read it is only half the battle. Once they're finished, you want to inspire them to turn their attention to something else on your site.
Try to end your About Me page by directing people to whatever it is you want them to look at next. Do you think they should:
- Go read a recent blog entry you wrote?
- Take a look at the products or services you have to offer?
- Get in touch with you?
If they've taken the time to spend a few minutes reading through your whole About Me page, you should take advantage of it. Provide a link to a different part of your website and show them what else you have to offer.
Learn How to Write an About Me Page and Get Yours Done Today
Now that you know how to write an About Me page, start doing it. Sit down in front of a blank screen and use these tips to formulate the perfect About Me page for your blog or website.
When done right, an About Me page can be an incredibly effective tool. You can attract new readers to a blog or encourage people to use your business services when your About Me page is on point.
Check out our blog to find out some of the other steps you should be taking when putting together a blog or website.