Emarketing Strategies For A Successful Business
Are you ready to take the e-marketing world by storm?
E-marketing (Electronic Marketing) is a comprehensive term that involves taking advantage of all electronic resources at your disposal to reach customers. An emarketing strategy could incorporate social media, your website, email campaigns, and Search Engine Optimization.
The power of emarketing lies in the simple fact that we are rapidly becoming a digital world, some would even say we already ARE a digital world.
We are increasingly relying on technology to purchase goods, find businesses, and connect with others.
If you want to transform the way your business handles its current e-marketing, we have solutions for you.
In this post, we’ll highlight the most promising e-marketing strategies of 2018, so you can generate the results you deserve!
1. Harness the Full Power of Email
A lot of people argue that email marketing is dead. However, they couldn’t be further from the truth.
Before 2019, there will be over 3.8 billion people using email around the world. What’s more, an individual email user is likely to operate more than one account at a given time.
Email is an essential channel for consumers when it comes to communicating professionally and personally.
It is also a fantastic channel for emarketing efforts.
A personalized, well-crafted company newsletter in a subscriber’s mailbox can accomplish a variety of things. It can compel users to your website or social media profiles.
It can provide valuable information to customers seeking insight on a variety of topics. A newsletter can be interactive, incorporating video and multimedia content.
It can even give you a chance to engage with your customers on a more personal level. Many businesses successfully use email marketing as a means to gain valuable customer feedback through surveys and requests for responses.
Of course, any discussion about newsletters and email surveys requires a foundation of subscribers. Many business owners need more clarity on how they can build a subscriber list, particularly if they are new to the digital space.
Believe it or not, acquiring subscribers is no different from obtaining leads in general. It’s possible to gather email subscribers through any of the means discussed in this post.
For example, social media can be your key to establishing your foundation for any email emarketing campaign.
Let’s take a look at this now.
2. Maximize Your Social Media Presence
Last year, 81 percent of the U.S. population had a social media account of some kind. Social media is your ultimate digital resource when it comes to trying to reach the largest customer base possible.
Create Powerful Business Profiles
Begin by establishing and filling out complete business profiles on Facebook, LinkedIn, Twitter, and Instagram. Right now, these platforms are the “giants” of social media.
The great news about these platforms is that they offer a distinction between business and personal profiles. Check out Facebook’s insight into setting up a business profile, for example.
Don’t treat your business social media profile like your personal profile. Fill out all available information so that every customer can get a realistic, full glimpse of your company through a quick visit to your page.
Make sure you provide consistent contact information on all of your social media profiles. Inconsistencies in phone numbers or addresses can impact leads and even harm your Google ranking.
Upload clear and professional images of your business. Display all relevant information, including links to your website and other profiles, hours of operation, and a concise summary of your services.
Make this a regular process and continuously improve the customer experience whenever possible. These are free marketing tools and often the first impression with new potential customers, yet mistakenly the most overlooked by business owners.
Use Messaging Marketing
Enable in-platform messaging on all of your social media profiles.
Messaging can give you a tangible means of engaging with customers at their level.
What’s more, if customers can get immediate answers to the questions they have merely by dropping by your Instagram, you’ll up your chances of gathering and converting leads.
Social media messaging gives you one additional channel to communicate with customers. This extra channel of communication is convenient for them, but it also indicates your willingness to reach all of your customers at all times.
Facebook enables customers to review businesses through their profiles.
Enable reviews in your “Settings” and then actively encourage users to provide feedback.
Encourage reviews by offering discounts or giveaways to customers who do. Don’t be shy to share reviews on your profile and thank the user for their positive feedback.
Building a solid positive review base on social media can fully establish your digital reputation. In fact, 90 percent of consumers rely on online reviews when making a purchasing decision.
Launch a Social Media Emarketing Campaign
Use social media as a robust platform for your next emarketing campaign.
Craft campaigns built around an actionable and realistic goal.
For example, use Facebook as a means of gathering more email subscribers so that you can launch an email newsletter campaign down the road!
Offer a small discount to social media followers who become subscribers.
You can use Instagram to advertise new product lines and share customer testimonials.
The majority of social media platforms also enable businesses to implement paid ads. Paid ads can be a great way of gaining digital visibility if you can make the financial investment.
No matter what you do with your social media profiles, ensure that you stay active. Customers will be more likely to value businesses with a growing and engaged online presence.
Aim to post content several days a week.
Generate a mix of posts, too.
For example, you may want to share a link to your recent blog post one day.
The next, you may want to re-post content from a company or individual in the same industry.
Also, make sure that you aren’t always posting content that directly advertises.
Customers will walk away from businesses who only generate sales pitches.
3. Hone Your Website
Your website is the mother ship when it comes to emarketing of any kind.
After all, your website is often the destination or hub of most advertising campaigns.
Your website is where conversions happen. It’s also where you get the greatest opportunity to strut your stuff.
In fact, you can think of your website as a business card. It can be your chance to make a powerful digital first impression.
There are several things to keep in mind when it comes to honing your website for emarketing purposes.
Keep the User in Mind
User Experience (UX) is quickly becoming a central component of effective emarketing. In a nutshell, UX means crafting content to maximize how a standard user encounters your digital presence.
In many cases, this immediately implicates content. Users will swiftly turn away from content that is dense, useless, or uninspiring.
However, UX can also involve other, subtler things, such as your website’s design. A responsive design, for example, often means a website optimized for mobile device access.
Responsive designs are frequently more interactive than other static designs.
Because many users access content with their mobile devices these days and place a premium on interactive content, a responsively designed website can act as an emarketing tool in and of itself.
Create your strategy and entire digital marketing plan with the UX of your website in mind. If you have the means, consider investing in professional web development or design services.
Keep a Blog
A blog gives every business owner yet another opportunity to generate competitive content and market their website. What’s more, blogs are free and easy to implement.
Enable a blog on your current website template. Aim to write a post a week about content that resonates with your customers.
Blogs can be an excellent venue for educating your users. Address common concerns or questions in individual blog posts.
For example, if you are in the garden industry, write posts about recommended fertilizers or how-tos on starting a garden. Think outside the box and use blogs as a means of engaging with potential clients.
It’s also possible to hire professionals to complete blog writing for you if keeping a blog is not feasible with your current schedule.
Let me make a clear a bold point based off my personal experience, a proper blog on a business website and continuing to update it with quality content that your target customer base is seeking is the most sound digital marketing investment a small business can make today. If you want to learn more about this, please reach out.
For a complete guide to starting a blog, check out:
How to Start a Blog: The Beginner’s Guide
Ok back to honing your website. The last part to keep in mind is:
Make it Easy
Your website is a conduit for every stage of a customer’s journey.
Every user who stops by your website should be able to easily navigate between pages, communicate with you, purchase a product, and/or find answers to their questions.
They should also be able to visit your social media profiles.
What’s more, all content should be easy to read. When honing your website, keep ease and having the best customer experience at the fore.
4. Gather Local Citations
A massive component of successful marketing entails building an impressive digital foundation.
We’ve discussed social media platforms and your website. Now let’s chat about local citations.
Local citations are essential if you are a brick-and-mortar institution seeking to build your reputation as a community business. They are easy to acquire and to maintain, and they can also enable customer reviews.
Begin by registering your business with Google My Business. Google My Business will make your company searchable for local Google searches, and it will ensure that your business appears on Google Maps.
Next, gather citations across a variety of review portals. These citations may include Yelp, TripAdvisor, Yellow Pages, Angie’s List, and beyond.
Depending on your industry, you may also be eligible to register your business in specific directories. Specific directories are particularly relevant if you are in legal or technical services.
Make sure that all contact information you include in local citations is as complete and consistent across all profiles.
Use social media or email marketing to encourage online reviews via these citations.
To learn more about Google My Business, take a look at:
Your Ultimate Google My Business Guide
5. Implement Search Engine Optimization (SEO)
SEO is at the forefront of competitive emarketing tools.
Try not to overlook your SEO efforts with the mindset that it’s too complicated or difficult when updating your business digital marketing strategies.
Search Engine Optimization is your digital assistant to your consumers that is available anywhere and at any time on the internet.
Google searches help searchers discover new businesses and make better and more informed purchases, which ultimately creates a better and happier customer experience.
Google search helps searchers particularly in the case of mobile users, who often use mobile devices to locate local services or products.
Businesses that optimize their Google My Business page and regularly speak to their audience through digital marketing tend to see a significant increase in customer flow and sales with the substantial rise in smartphone use.
Preparing targeted SEO campaigns will help make your online content searchable for keywords valuable to your industry. It entails optimizing your content for searches or pressing questions your ideal customers are likely to enter or ask into a search engine like Google or Bing.
Active SEO efforts can ensure that you appear at the top of search results for trending searches. The top of a Google search is an ideal place to be, as higher Google rankings can boost your likelihood of earning a click from visitors and gain overall brand visibility.
Google does have its particulars when it comes to an optimized website.
It’s important to follow these guidelines at every step of your SEO journey.
It’s also essential to have a structured and organized website already in place before you implement SEO.
Google assigns authority to sites based off of a variety of factors, and relevant online content to the industry your business services is at the top of that list.
If you are a local business, incorporate local SEO into your marketing plan.
Local SEO can help draw community members to you.
For a complete guide explaining SEO, take a look at:
What is SEO?
6. Craft Emarketing Campaigns Wisely
Emarketing of any kind requires attention and effort. It also entails some hefty strategizing.
E-marketing makes the most of your digital audiences. In this sense, it requires clear and tangible goals.
What’s more, effective marketing depends on your ability to identify a specific audience.
It can be tempting to try to advertise to the entire Internet itself when launching an emarketing campaign. After all, the internet brings together billions of potential customers!
However, because the internet is crammed full of advertising, your consumers are likely to be picky. They are more apt to respond to marketing that gears towards them and their idiosyncratic preferences.
Always, always identify your target user before you e-market. Be as detailed as possible.
For example, you may want to reach Singaporean immigrant single mothers working in Europe.
Or try to engage with adolescent teen boys living in Nigeria.
A highly specified target user and small, reachable goals are your secrets to success with emarketing of any kind.
Need help creating your marketing campaign? Check this out:
A Guide To Creating a Marketing Campaign
7. Analyze Your Data
The beauty of emarketing lies in its ability to give you all kinds of data about your customers.
Online reviews give you daily insight into your customers’ preferences and needs.
Surveys, social media messages, responses to blog posts, and more can help you understand your market further and hone your advertising efforts further.
It’s important to make the most of this valuable data, no matter what emarketing efforts you pursue.
Generate SEO reports, spend time with Google Analytics, or hire professionals to analyze your data for you. Then, take that information and use it to craft your next powerful campaign.
Want to dominate by leveraging your data? Take a look at:
The 10 Elements of a Successful Data-Driven Marketing Strategy
Final Thoughts: Emarketing And You
The internet is waiting. Now is the time to harness the entirety of its potential.
E-marketing can be your key to boosting digital visibility and establishing a solid customer base. It can also fatten profit margins and increase conversion rates.
Whatever e-marketing channel you pursue, spend some time honing your website and developing solid complete social media profiles.
Don’t underestimate the power of email marketing, SEO, and local citations.
At Marketing By Kevin, you can find the solutions to all of your e-marketing needs.
Reach out today to start a conversation about launching your next digital marketing efforts!