What the Globe Route Is and Who It Fits
The Global Authority package is Marketing By Kevin’s managed press release distribution through GlobeNewswire. MBK handles qualification, search planning, writing (when purchased), submission, publisher communication, revisions, publication proof, and available analytics. GlobeNewswire independently reviews, accepts or declines, publishes, and distributes through its own network.
For an overview of every available route, see MBK’s managed distribution service.
This route fits announcements that are factual, verifiable company news — a product launch, executive appointment, partnership, funding round, research finding, expansion, or milestone with real dates and named sources. If the announcement is promotional content without a genuine news event, this is not the right route. The advertorial format may be a better fit for commercial stories that do not meet editorial news standards.
Current Price and Scope
The Global Authority package is $995 for distribution only with a customer-supplied release, or $1,390 with MBK writing included. Both are one-time purchases with no subscription or retainer.
What distribution includes
- Eligibility review and route-fit assessment
- Mechanical preflight and GlobeNewswire formatting
- Managed submission through GlobeNewswire
- Publisher communication during editorial review
- Publication record: accepted copy, live wire URLs, pickup links, and completion date
- Available analytics reporting through the Notified dashboard
What the writing add-on includes
- Structured intake of the announcement facts
- Search-planned press release (500–700 words): headline, subhead, body, boilerplate, one authorized quote
- Revisions within a 30-day production window
- Publisher Acceptance Guarantee — if MBK writes the release and the publisher declines after reasonable compliant revisions, you receive a full writing-and-distribution refund
For full pricing across all MBK routes, including the current managed distribution routes and writing options, see the complete pricing comparison.
Compare the ACCESS and Globe routes side by side before choosing the larger package.
What MBK Does Versus What the Publisher Does
Understanding this distinction matters because it sets realistic expectations for what any managed service can and cannot control.
The Handoff Chain
Control decreases at every step. No one controls the full chain.
You
the business
Provide the announcement facts. Approve the final copy. Your control is complete here — you decide what to announce and when to authorize submission.
MBK
managed service
Eligibility review, search planning, writing (optional), preflight, formatting, submission, publisher communication, revisions, publication proof, and analytics delivery. This is where MBK’s control lives.
GlobeNewswire
publisher
Independent editorial review. Accept, request changes, or decline. Publish on the wire. Distribute through their network. MBK does not control these decisions.
Downstream Outlets
Yahoo Finance, etc.
Each outlet decides independently whether to display the release. Display duration and content retention are outlet decisions. No one upstream controls this.
Search Engines
Google, Bing
Indexing is a separate decision by each search engine. Ranking is never guaranteed by anyone in this chain. No distribution service controls search results.
Control level:
Full
Independent
Outlet discretion
Zero control
Eligibility and route-fit assessment
MBK: Yes
GlobeNewswire: No
Search planning and destination strategy
MBK: Yes
GlobeNewswire: No
Writing the release (when purchased)
MBK: Yes
GlobeNewswire: No
Formatting and submission
MBK: Yes
GlobeNewswire: Receives submission
Editorial review and acceptance decision
MBK: No
GlobeNewswire: Yes — independent editorial decision
Publication on the wire
MBK: No
GlobeNewswire: Yes
MBK: No
GlobeNewswire: Yes — through Globe’s network
Downstream outlet pickup decisions
MBK: No
GlobeNewswire: No — each outlet decides independently
Publisher communication and revisions
MBK: Manages on your behalf
GlobeNewswire: Requests changes when needed
Publication proof and analytics delivery
MBK: Yes
GlobeNewswire: Provides the Notified analytics dashboard
MBK does not control GlobeNewswire’s acceptance, editorial decisions, distribution network behavior, downstream syndication, content retention, indexing, or search rankings. No managed service can guarantee these outcomes.
The Globe Distribution Network and Outlet Expectations
GlobeNewswire lists Yahoo Finance among the destinations in its U.S. network, and Yahoo Finance visibly publishes GlobeNewswire-sourced releases. This is a working downstream syndication pathway from the Globe route—not a second MBK distribution point or separately purchased package. The listing and public examples do not establish that every release will appear there.
For the outlet-specific decision, read what Yahoo Finance syndication can and cannot establish.
Each outlet in the network makes its own editorial or automated decisions about which releases to display, how long to retain them, and whether to index them. MBK cannot guarantee that your release will appear on Yahoo Finance, any specific outlet, or any particular number of destinations.
A listed network destination is not a placement guarantee. Ask MBK to explain what the current Globe route can document for your specific campaign before choosing it primarily for a named outlet.
Reporting and Analytics Available After Publication
Published Globe releases include access to reporting through the Notified analytics dashboard. When data is available for a given release, the dashboard can report:
- Total views and unique readers
- Desktop and mobile readership breakdown
- Readership by country
- Reader-source websites (where measured readers came from)
- Link-level clicks and click-through rates
- Crawler activity (search engine and other automated visitors)
- Newsroom actions and subscriber engagement
- Dashboard-reported AI-engine visibility metrics
Not every reporting panel will contain data for every release. Report availability depends on the release, the reporting window, and the analytics provider. Reader-source website rows record where measured readers came through — they are not confirmed placements or guaranteed pickups.
MBK can explain the available dashboard fields after publication. Views, tracked clicks, crawler activity, observed pickup links, on-site visits, and sales are different measures; a dashboard count by itself does not establish business impact or a typical campaign result.
What Makes an Announcement Eligible for the Globe Route
GlobeNewswire has editorial standards. Releases submitted through MBK’s Global Authority package must be factual company news. The publisher independently decides whether each submission meets its requirements.
Announcements that typically fit the Globe route:
- Product or service launches with real availability dates
- Executive hires or leadership changes with named individuals
- Partnerships, contracts, or agreements with verifiable parties
- Funding, investment, or financial milestones with documentable figures
- Research findings, survey results, or data releases with methodology
- Facility openings, expansions, or operational milestones with specific details
- Awards, certifications, or recognitions from named organizations
Announcements that typically do not fit:
- Promotional content without a genuine news event (consider the advertorial format instead)
- Unsubstantiated health, financial, or performance claims
- Releases without a named, reachable company contact
- Content that reads as advertising rather than a news announcement
- Releases with fabricated facts, endorsements, or credentials
Check your announcement’s eligibility for the Globe route.
When the Globe Route Is Not the Best Fit
For one eligible announcement at a lower price, compare the managed ACCESS Newswire/Newswire route.
The Global Authority package is not the right choice for every announcement. Before selecting this route, consider whether a different option serves your actual objective better.
Choose the Signature route ($495 / $890) when:
- Your announcement is genuine news but does not require the Globe network’s scope
- A lower total investment fits your budget and the announcement still qualifies for distribution
- Your primary goal is a suitable managed news route at a lower listed package price
Choose the advertorial format when:
- Your content is commercial or promotional rather than a news event
- You want to tell a longer brand story that would not pass editorial news review
- Paid content labeling is acceptable and appropriate for your message
Do not choose any distribution route when:
- You do not have a factual, verifiable announcement
- You need guaranteed placement on specific outlets, guaranteed rankings, guaranteed traffic, guaranteed leads, or guaranteed sales — no distribution service can promise these
- Your timeline requires same-day or next-day publication and you have not already completed intake and qualification
- Your release contains claims you cannot substantiate with documentation
Protection and Refund Policies on the Globe Route
- Publisher Acceptance Guarantee: If MBK writes the release and GlobeNewswire declines it after reasonable compliant revisions, you receive a full writing-and-distribution refund.
- 12-month primary-URL deletion protection: If the primary publisher URL is removed within 12 months, notify MBK during that period and provide the original order or publication reference. Subject to the service terms and continuing eligibility, MBK resubmits once through the same or a comparable route at no added distribution-management charge. This does not cover deindexing of a still-live page or downstream pickup pages.
- No publication, no distribution charge: If the release is not published, the distribution fee is not charged.
- Published releases: Distribution charges are non-refundable once the release is published.
Refund protections do not apply when the intake contains false information, the release involves infringement or fabricated facts, prohibited material is added after eligibility review, or the customer initiates a scope change. Full terms are in the service terms.
How the Globe Route Process Works
Your Release: Start to Finish
Eligibility Check
MBK
Scope & Pricing
MBK
Writing (if purchased)
MBK
Submission
MBK
Publisher Review
GLOBENEWSWIRE
Reviews independently
Publication & Proof
MBK
Analytics
MBK
MBK manages
Publisher controls
- Eligibility check: Submit your announcement details through the eligibility form. MBK reviews the facts, news value, and route fit.
- Scope and pricing confirmation: MBK provides a clear quote based on the announcement and selected services (distribution only or with writing).
- Writing (when purchased): MBK conducts a structured intake, writes the release with search planning, and delivers the draft for your review and approval.
- Submission: MBK formats and submits the approved release to GlobeNewswire.
- Publisher review: GlobeNewswire independently reviews the submission. MBK manages communication and any requested revisions on your behalf.
- Publication and proof: Once accepted and published, MBK delivers the publication record — accepted copy, live wire URLs, observed pickup links, and completion date.
- Analytics: MBK provides access to available Notified dashboard reporting for the published release.
MBK does not control how long GlobeNewswire’s editorial review takes. Turnaround depends on the submission, the publisher’s current queue, and their editorial requirements.
Start Here
If you have a factual company announcement and want to evaluate whether the Globe route fits, submit your details through the eligibility form. MBK reviews every submission and provides a clear recommendation on route fit, scope, and pricing before any commitment.
Questions before submitting? Email info@marketingbykevin.com.