Marketing By Kevin

  • Home
  • Guides
    • Marketing Roadmap
    • A-Z Glossary
    • Technical SEO
    • Core Updates Explained
    • E-E-A-T Guide
    • SEO Tools
    • What Is SEO?
    • Local SEO Guide
    • On-Page SEO
    • Keyword Research
    • Link Building
    • Content Marketing
    • Google Business Profile
    • Small Business SEO
    • 2026 Algorithm Changes
  • Industries
    • Contractors & Trades
    • Home Services
    • Law Firms
    • Medical & Dental
    • Dentists
    • Lawyers
  • About
  • Work With Our Team

Press Release Service Terms and Refund Policy

Contents

  • 1. Plain-English Service Terms
  • 2. Who Controls What?
  • 3. 1. One Project, Not a Retainer
  • 4. 2. Eligibility Comes Before Production
  • 5. 3. Customer-Written Releases
  • 6. 4. MBK-Written Releases
  • 7. 5. Approval and Publisher Authority
  • 8. 5A. Authority Stack Campaigns
  • 9. 6. Publisher Acceptance Guarantee
  • 10. 7. Distribution-Only Refund
  • 11. 8. Customer-Caused Delays or Ineligibility
  • 12. 9. Timing
  • 13. 10. Results and Reporting
  • 14. 10A. 12-Month Primary-URL Deletion Protection
  • 15. 11. Paid and Advertorial Content
  • 16. 12. Restricted Material
  • 17. 13. Data and Communications
  • 18. 14. Contact

Plain-English Service Terms

These terms apply to Marketing By Kevin press release writing, managed distribution, Authority Stack campaigns, and approved advertorial projects. They explain the transaction before payment. They do not replace a publisher’s current editorial rules or create a guarantee about independent media coverage, search-engine position, traffic, leads, or sales.

The responsibility line

Who Controls What?

1The customer controlsTruthful facts, authorization, sources, quote approval, media rights, timely responses, and final copy approval.
2MBK controlsSearch planning, writing when purchased, formatting, route preparation, submission management, revisions, and the publication record.
3Publishers and platforms controlAcceptance, labels, presentation, downstream pickup, retention, indexing, rankings, and audience response.

The acceptance and refund terms below follow this division. MBK guarantees only the responsibilities expressly stated for the purchased service.

1. One Project, Not a Retainer

Each single-release purchase covers one eligible announcement and the package shown at checkout. An Authority Stack purchase covers the exact number of distinct releases, search plan, routes, and reporting stated in the approved package. There is no subscription, recurring fee, required call, or open-ended public-relations engagement.

2. Eligibility Comes Before Production

The customer must complete the eligibility process and provide accurate company, contact, announcement, category, and authorization information. MBK may move a high-scrutiny project to manual review, recommend a different verified route, or decline the placement before production when the submitted category, claims, evidence, or purpose does not fit the available publishers.

3. Customer-Written Releases

For distribution-only orders, the customer supplies final publisher-ready copy and is responsible for the truthfulness, substantiation, quotations, identities, permissions, trademarks, images, and other rights in that copy. MBK performs a mechanical and route-fit preflight, formatting, submission management, and applicable status communication. Substantive rewriting is not included.

4. MBK-Written Releases

For writing orders, the customer supplies complete verified facts, authorized quotations, supporting sources, contact information, and media rights. MBK prepares the release for the purchased route and includes reasonable revisions to the same announcement during the active 30-day production window. A different event, product, central claim, company, or intended story is a new project.

5. Approval and Publisher Authority

The customer approves the exact copy before submission. The publisher retains final authority over acceptance, title, formatting, labeling, links, media, corrections, distribution, and presentation. If a publisher requests compliant changes, those changes may extend the timeline and may require renewed customer approval.

5A. Authority Stack Campaigns

An Authority Stack uses several genuinely distinct releases mapped to different primary search intents and business questions. It does not promise several rankings, permit duplicate stories to be represented as diversification, or guarantee that every planned angle will remain eligible after fact intake. If a planned angle lacks a real, supportable news event, MBK may replace it with another customer-authorized angle within the purchased count. Each exact release requires customer approval before submission.

6. Publisher Acceptance Guarantee

An eligible MBK-written release includes the Publisher Acceptance Guarantee. MBK will make reasonable compliant editorial corrections and resubmit without another writing fee. If MBK ultimately cannot obtain acceptance on the purchased route, MBK will refund the complete writing-and-distribution amount paid for that release.

7. Distribution-Only Refund

If customer-written copy is declined, the customer may revise and resubmit within the active project window or request a full refund of the distribution charge. Once the release is accepted and published through the purchased route, the distribution service has been performed and the distribution charge is not refundable.

8. Customer-Caused Delays or Ineligibility

Refund protection does not cover false or incomplete intake, undisclosed warnings or legal disputes, missing authorization, infringement, fabricated or unsupported facts, a change in the customer’s desired announcement after work begins, failure to approve or respond, or an attempt to add prohibited material after eligibility. If MBK has not submitted the release, any unearned distribution amount will be returned; completed writing or evidence work may remain chargeable in proportion to the agreed scope.

9. Timing

Service timing begins only after payment verification, complete intake, eligibility clearance, and receipt of every required source and permission. Requested dates are targets until MBK confirms the exact route and production window in writing. Customer changes and publisher revisions extend the timeline.

10. Results and Reporting

MBK publishes with ranking intentions and recommends distribution only when it believes the qualified announcement has a credible path to measurable visibility. The applicable record documents the accepted release, primary publication URL or URLs, completion date, available pickup links, and available route analytics. An Authority Stack also includes the agreed search-intent map and consolidated campaign record. Downstream pickup, permanence, indexing, search position, readership, clicks, journalist interest, leads, and sales vary and are not guaranteed.

10A. 12-Month Primary-URL Deletion Protection

If the primary publisher URL for an accepted release is removed within 12 months of its original publication date, MBK will resubmit the accepted release once through the same route or a comparable eligible route at no additional distribution-management charge. The customer must notify MBK during that 12-month period and provide the original order or publication reference. This protection covers deletion of the primary publisher page. It does not cover lost search rankings, deindexing while the page remains live, changes to third-party pickup pages, publisher or search-engine display changes, later ineligibility caused by the customer or subject matter, or a request to replace the original story with a new announcement.

11. Paid and Advertorial Content

An advertorial is paid commercial content and carries the publisher’s required advertising or sponsored-content disclosure. It is not independent reporting or an endorsement. MBK writing is required for the Rare Find Advertorial. Exact properties, word limit, media, link treatment, label, duration, and route terms are confirmed before an approved advertorial payment.

12. Restricted Material

The current offers do not accept sexually explicit promotion, sports-betting or sportsbook promotion, investment advice or recommendations, literal psychic prediction or supernatural guidance claims, deceptive or illegal material, impersonation, defamation, fabricated testimonials, fake scarcity, or unsupported medical and financial claims. A lawful adjacent business category may still require manual review of the exact construction.

13. Data and Communications

Eligibility and order forms collect the business contact and production information required to evaluate and fulfill the request. Do not submit payment-card data, passwords, private medical records, customer lists, or unnecessary sensitive personal information. Form records may be retained privately for up to 180 days for fulfillment, accounting, fraud prevention, and dispute handling, then deleted under the site’s retention process. Transactional order emails do not require marketing consent. Optional marketing consent may be withdrawn by replying to an MBK email.

14. Contact

Questions about an order should be sent to marketingbykevin@gmail.com with the eligibility or order reference. Also review the site’s Privacy Policy and the current package page.

Effective September 22, 2026. If a checkout description and these terms conflict about the price or included package, the exact checkout selected and the written eligibility confirmation control for that order.

Kevin Mahoney

SEO Consultant · Chicago

info@marketingbykevin.com

LinkedIn →

Marketing By Kevin

SEO and digital PR for businesses that need to grow their search visibility.

info@marketingbykevin.com

Chicago, Illinois

LinkedIn Facebook

Small Business SEO

  • About
  • Contact
  • Services
  • Privacy Policy
  • Terms of Service

Copyright © 2026

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT