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Search-Led Press Release Production and Distribution

Done-for-you results operation

Contents

  • 1. Bring the Facts. We Will Build the Search Asset.
  • 2. From Verified Facts to a Published Search Asset
  • 3. What the Search-Led Release Production Includes
  • 4. The Publisher Acceptance Guarantee
  • 5. What We Need From You
  • 6. Revisions Are for Getting It Right
  • 7. Complete Package Prices
  • 8. When One Release Is Not Enough
  • 9. Good Announcements for This Service
  • 10. When Not to Buy
  • 11. How to Write a Press Release Yourself
    • 11.1. A fill-in outline you can copy
  • 12. Bring the News. Give It a Search Job.

Bring the Facts. We Will Build the Search Asset.

Bring us your real business news and verified facts. MBK plans the search angle, produces a publisher-ready release, gets your approval, and manages the distribution route you choose. Release production is $395 with a managed distribution package.

Start a Search-Led ReleaseSee the Workflow
Bring verified factsSee the workflowCompare pricesStart the release

Done-for-you without endless meetings

From Verified Facts to a Published Search Asset

You provide the truth and approve the exact story. MBK handles the strategy, release production, route preparation, submission, and publisher communication.

1You supplyReal news, sources, authorized quote, company facts, and media rights.
2MBK mapsOne search intent, reader question, angle, destination, and eligible route.
3MBK developsA clear, useful release built for the reader and publisher review.
4You approveThe exact copy before anything is submitted in your company’s name.
5MBK managesSubmission, compliant corrections, resubmission, and status communication.
6You receiveAccepted copy, live publication URL, available pickups, dates, and reporting.

What the Search-Led Release Production Includes

MBK plans the search purpose, but the finished standard release must still satisfy the selected publisher’s editorial rules. For the ACCESS Newswire/Newswire route, that means a real news event, clear company attribution, verified facts, a valid media contact, an objective tone, original copy, and working links. We use the publisher’s current guidelines as the preparation standard; ACCESS editors make the final acceptance decision. A promotional article is considered under the separate advertorial offer, not disguised as news.

If a draft was returned, see what to check in a rejected press release before rewriting the same announcement.

  • Structured fact and announcement intake
  • Primary keyword, search intent, and reader-question selection
  • Angle selection designed to avoid competing with your other assets
  • A 500–700 word press release
  • Headline and subhead
  • Dateline and announcement structure
  • One authorized quotation
  • Company boilerplate
  • Preparation for the purchased distribution route
  • One strategically selected destination link, subject to route rules
  • Reasonable same-scope revisions during a 30-day active production window
  • Your approval of the exact release before submission
  • Publisher Acceptance Guarantee for an eligible release

The Publisher Acceptance Guarantee

When MBK develops an eligible release, we take responsibility for preparing that copy for publisher review. If the publisher requests compliant editorial changes, we make the corrections and resubmit without another production charge.

If we ultimately cannot obtain acceptance on the purchased route, we refund the complete production-and-distribution package for that release.

The guarantee covers publisher acceptance of eligible MBK-produced copy. It does not guarantee independent journalism, downstream outlet pickup, permanent links, rankings, backlinks, traffic, leads, or sales.

What We Need From You

  • The exact event being announced
  • The public announcement date and relevant location
  • Names, titles, spellings, and company details
  • A person authorized to verify the facts
  • Documentation for measurable claims
  • One approved quote or an authorized quote draft request
  • Logo, image, link, and usage rights
  • Your approval before submission

You remain responsible for the truthfulness of supplied facts, the authority of quoted people, and the rights to supplied media. MBK will not invent a milestone, customer, partnership, certification, statistic, endorsement, or health result.

Revisions Are for Getting It Right

Reasonable revisions to the same announcement are included. More rounds may extend the production timeline, especially when new facts or approvers enter late.

A different event, product, target audience, central claim, or company becomes a new release and a new scope. That distinction keeps the service fair while giving the original announcement enough room to succeed.

Complete Package Prices

Compare the full package prices and route inclusions, or start with the managed distribution overview if you are still deciding what your announcement needs.

  • Signature News with release production: $890
  • Global Authority with release production: $1,390
  • Complete Market with release production: $1,690

When One Release Is Not Enough

One well-built release can create one strong public proof point. It cannot honestly cover every keyword, objection, product angle, and buyer question around a company.

The MBK Authority Stack solves that by giving each release a different job. One may establish the launch. Another may explain the product category. Another may document a partnership, milestone, original report, or market expansion. The releases are planned to reinforce the same business without chasing the same primary query.

  • Three-release Authority Stack with release production and search plan: $4,950
  • Five-release Market Presence Stack with release production and search plan: $7,950

See If Your Business Has Enough Real Stories to Stack

Supplements and claim-sensitive wellness products use an evidence-led release production workflow priced separately.

Good Announcements for This Service

  • Product or service launches
  • New locations and market expansions
  • Partnerships and integrations
  • Executive appointments
  • Awards and certifications that can be verified
  • Original reports and authorized research
  • Funding and measurable company milestones
  • Community programs and events

When Not to Buy

Do not purchase this service if there is no verifiable event, the company cannot authorize the announcement, the primary purpose is an unsupported claim, or the only desired result is guaranteed rankings, traffic, leads, coverage, or sales.

The do-it-yourself route

How to Write a Press Release Yourself

You can write your own release. Start with an event a stranger could verify, not the words you hope will rank. Then decide who should care and what they should do after reading.

  1. Name one actual announcement. Write a sentence that contains the change and its date: “Our company is opening a second location on October 15.” If the sentence is only a discount or a claim of being “the best,” use your own marketing channels instead.
  2. Choose one reader and one destination. Decide whether this is for local customers, trade buyers, partners, or investors. Pick one relevant page on your site where that reader can verify the news or take the next step. Look at the words that reader would use to search for the event; use a natural, specific phrase only if it truly describes the announcement.
  3. Build a fact sheet before you draft. Record the who, what, when, where, why it matters, source for each important claim, approved spokesperson and quote, company description, contact person, and destination URL. Mark anything you cannot prove as “not yet verified” and leave it out of the release until confirmed.
  4. Write the news first. Put the actual event in the headline. In the opening two sentences, answer what happened, who is involved, where, and when. Follow with two or three short paragraphs giving useful context and verifiable detail. Add a quote only if the named speaker approves it. End with a plain “About” paragraph and a real media contact.
  5. Remove the sales-page language. Cross out unsupported superlatives, invented customer reactions, outcome promises, and claims you would not be comfortable showing a publisher. Keep the offer or promotion only when it is context for the real news, not the whole story.
  6. Get final approval. Ask the owner of the facts and every quoted person to approve the exact final version, spelling, dates, links, and images. Save that approved version; do not keep rewriting it after submission without tracking the change.
  7. Check the chosen publisher’s current rules. A strong draft still needs to fit the route. Read the live instructions for the provider you intend to use, including ACCESS Newswire’s content guidelines if that is your route. Publisher review is separate from your approval.

A fill-in outline you can copy

Headline: [Company] announces [specific, verifiable change] in [place or market].
Opening: On [date], [company] [did/will do what]. [Who it affects and why it matters].
Details: [Evidence, scope, timing, and a page where readers can verify more].
Approved quote: “[What the named spokesperson can genuinely add],” said [name and title].
About: [One factual sentence about the business].
Media contact: [Name, business email, and phone or approved contact method].

When the draft is approved, use the DIY distribution sequence to decide whether to publish it on your own site, pitch selected journalists, buy a wire route, or combine those actions. If you would rather spend your time on the business, MBK can take over the search plan, release production, publisher preparation, and managed submission described on this page.

Bring the News. Give It a Search Job.

One intake, one clear search job, search-led release production, your approval, managed submission, and documented publication.

Submit the Facts

Kevin Mahoney

SEO Consultant · Chicago

info@marketingbykevin.com

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Marketing By Kevin

SEO and digital PR for businesses that need to grow their search visibility.

info@marketingbykevin.com

Chicago, Illinois

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