Read the publisher’s reason before rewriting
If a newswire rejected your press release, the fastest useful step is to read its actual rejection notice and current content guidelines. Do not submit the same copy through another route and assume it will pass. A standard press release needs a factual announcement that the publisher will accept; distribution is not a way to turn an ad, an unsupported claim, or an unapproved quote into news.
If you have not submitted yet, use this page as a preflight. It identifies common problems to check, but only the publisher can decide whether a particular release meets its rules. For MBK’s ACCESS Newswire/Newswire route, review the current ACCESS content guidelines alongside MBK’s separate service terms.
Match the problem to the evidence needed
The release reads like an ad
What to check or fix: Lead with a dated company event: launch, opening, verified partnership, appointment, measurable milestone, or other concrete development. Remove repetitive calls to buy and unsupported superlatives.
When to stop: If there is no event beyond a sales pitch, do not relabel the promotion as news.
The central claim lacks proof
What to check or fix: Find a primary record for each material number, comparison, outcome, or “first/best” claim. Narrow or remove what you cannot substantiate.
When to stop: If the claim cannot be supported, do not submit it.
What to check or fix: Confirm each named partner’s role and approval; get written authorization for quotes and company descriptions.
When to stop: Do not imply a partnership, endorsement, or quotation you cannot document.
Details are incomplete or inconsistent
What to check or fix: Check company name, dateline, event date, spokesperson, contact, destination URL, and whether the linked page matches the announcement.
When to stop: Wait if the event, date, or company identity is still changing.
Health, financial, legal, or other sensitive claims
What to check or fix: Compare the exact wording with the publisher’s current category rules and the underlying evidence. Seek qualified counsel or professional review where the subject requires it.
When to stop: Do not treat hedging words or a disclaimer as permission to publish a prohibited or misleading claim.
Links or format do not fit the rules
What to check or fix: Check the publisher’s limits for links, media, length, attribution, and formatting for the purchased route.
When to stop: Do not promise a link type, destination, or placement the package does not include.
These are checks, not a substitute for the publisher’s response. If the notice names a specific issue, address that issue first and preserve the original facts. A cosmetic rewrite that hides the same unsupported claim is not a fix.
Separate a rejected story from a rejected format
Sometimes the underlying information is real, but the copy is too promotional for a standard release. In that case, ask whether there is a genuine news event to report in neutral language. If there is not, use your own site, email list, advertising, or another clearly labeled format that actually fits your goal. MBK’s Rare Find Advertorial is a separate product with separate terms; it is not a shortcut around a newswire’s standard-release rules, and it does not make unsupported claims acceptable.
Another wire is not automatically a solution. The publisher and selected route determine acceptance. Moving a claim from ACCESS to Globe—or from Globe to ACCESS—does not make the claim true. Read the ACCESS route and Globe route for their separate service roles, not as approval loopholes.
What to send MBK if you want help
Send the complete draft, the publisher’s exact rejection notice if one exists, your source documents for material claims, the event date, quote approvals, and the page readers should visit next. Tell us the business goal too. We can assess the search purpose and release structure against the available facts; the publisher still makes its own editorial decision. If the story needs a new angle or complete copy, see MBK’s writing service.
Before paying again, decide whether the repaired announcement would help a real reader understand something new. If not, stopping is better than resubmitting a weak release. If it does, check the announcement’s fit with MBK. We will start with the facts and the route, not an approval promise.