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Press Release Distribution Built to Be Found

Results-driven news publishing

Contents

  • 1. Your News Should Do More Than Go Live.
  • 2. Choose the Result You Actually Need
    • 2.1. Signature News
    • 2.2. Global Authority
    • 2.3. Complete Market
  • 3. Every Controllable Decision Serves the Same Business Result.
  • 4. Distribution Is the Route. Judgment Is the Service.
  • 5. One Release Creates One Proof Point. A Stack Covers More Search Territory.
  • 6. Why Globe Is the Premium Route—and What It Can Measure
  • 7. Bring the Story. Add the Expertise Where It Matters.
    • 7.1. Managed Distribution
    • 7.2. Add MBK Release production
    • 7.3. Rare Find Advertorial
  • 8. The Story Must Be Real. The Protection Is Clear.
    • 8.1. A strong fit
    • 8.2. If publication fails
  • 9. How to Distribute a Press Release Yourself
  • 10. Black Friday Attention Is Won Before Black Friday.
  • 11. Start With the Result. We Will Find the Right Publishing Path.

Your News Should Do More Than Go Live.

Give your news a job. MBK plans the search angle around a real business event, prepares it for the right newswire, manages submission, and shows you what published. One-time distribution: Signature News $495, Global Authority $995, or Complete Market $1,295. Release production is optional from $395.

Check My Announcement
Choose the Right Route
  • Distribution from $495
  • Release production from $395
  • No retainer
  • No publication, no distribution charge

What you are really buying

F
FindabilityOne clear search question or keyword territory.
Plan
C
CredibilityA live publisher URL people can inspect and share.
Publish
R
RouteThe strongest eligible distribution path for the story.
Place
P
ProofAccepted copy, URLs, dates, pickups, and available analytics.
Measure
Services Pricing Release production Holiday Check Eligibility
Thousandsof releases completed over years of production
Clear pricesfor each one-time distribution route
Platform subaccountsmanaged submission through MBK accounts
One approval pathno required calls or recurring meetings
Start with the resultCompare routesSee what Globe can measureCheck the fit

Choose the Result You Actually Need

Signature News

$495

$890 with search-led release production

ACCESS Newswire + Newswire

Broad online news distribution

Best for: first announcement, company milestone, local business news, product launch

Check Eligibility

Global Authority

$995

$1,390 with search-led release production

GlobeNewswire U.S.

Financial and news syndication network

Best for: company news needing broad financial syndication, investor-facing announcements

Check Eligibility

Complete Market

$1,295

$1,690 with search-led release production

Both routes, coordinated

Maximum distribution reach

Best for: major announcement, partnership, acquisition, or funding round

Check Eligibility

Compare all packages, stacks, and add-on pricing →

More detail on each route

One public proof point

Signature News

$495

Choose this when: you have one clear announcement and want a credible, searchable record without paying for a full campaign.

  • Managed ACCESS Newswire + Newswire route
  • Customer-supplied final copy
  • Publication Record after acceptance

See exactly what the ACCESS Newswire / Newswire route includes.

Not sure which route fits? Compare ACCESS Newswire and GlobeNewswire by audience, price, and proof delivered.

Check Signature Eligibility

Add MBK release production: $890 complete

Premium global route

Global Authority

$995

Choose this when: the announcement matters enough to justify a recognized global wire and deeper performance reporting.

  • Managed GlobeNewswire submission
  • Eligible network lists Yahoo Finance among its U.S. destinations
  • Publication and Performance Record with available analytics

Check Global Eligibility

Add MBK release production: $1,390 complete

One story, both routes

Complete Market

$1,295

Choose this when: one high-value announcement warrants coordinated use of both available distribution routes.

  • Both managed routes for one core announcement
  • Coordinated timing and duplicate-submission review
  • Consolidated Publication Record

Check Complete Eligibility

Add MBK release production: $1,690 complete

The MBK results system

Every Controllable Decision Serves the Same Business Result.

Results are not created by uploading a document and hoping. They come from connecting the event, search opportunity, story, route, reader destination, and measurement before submission.

Step 1

Submit your announcement

Free eligibility review. MBK confirms your news qualifies before you pay anything.

Step 2

Choose your release path

Bring publisher-ready copy, or add search-led release production for $395. Route-fit planning and managed submission follow either path.

Step 3

Professional distribution

Submitted through ACCESS Newswire or GlobeNewswire. Publisher reviews and accepts.

Step 4

Published and documented

Live URLs, publication record, and available analytics delivered. 12-month deletion protection included.

Check Eligibility — Free

1Business resultDefine what the right reader should understand or do.
2Search opportunityChoose the question or proof gap the story can own.
3Verified storyBuild the strongest true angle around real news.
4Publisher routeMatch the subject, timing, links, and format.
5Reader journeyConnect the release to the right next page.
6Public proofDocument what published and what became measurable.

The difference

Distribution Is the Route. Judgment Is the Service.

A cheap upload can publish a file. MBK decides what true story deserves the release, what search question it should answer, which route fits, and where the reader should go next. It is the same operating discipline our team uses when our own brands and revenue are on the line.

When one release is not enough

One Release Creates One Proof Point. A Stack Covers More Search Territory.

When a business has several real stories, MBK assigns each release a distinct search job, destination, route, and publication window. That creates multiple useful discovery opportunities without duplicating the same announcement.

3-release Authority StackRelease production, search plan, managed publishing$4,950
5-release Market Presence StackBroader search map and coordinated rollout$7,950

Check My Business for a Stack

Why Globe Is the Premium Route—and What It Can Measure

GlobeNewswire brings recognized global infrastructure, a current U.S. distribution network that lists Yahoo Finance among its destinations, and reporting that goes beyond a simple list of links. No individual pickup or ranking is guaranteed. The value is the stronger eligible route and the ability to see what actually happened.

Compare the managed GlobeNewswire route and learn what Yahoo Finance syndication means for an individual release before choosing a package.

Choose only the help you need

Bring the Story. Add the Expertise Where It Matters.

You have final copy

Managed Distribution

MBK preflights, formats, submits, manages publisher communication, and documents publication. You remain responsible for the copy and claims.

From $495

Most complete service

Add MBK Release production

Our team builds the verified story around search intent and the selected publisher route, then handles compliant corrections and resubmission.

Add $395 for general business

See the release production difference

Education must lead

Rare Find Advertorial

For eligible offers that need article-length explanation. MBK release production is required, and placement is limited to ACCESS/Newswire routes—not GlobeNewswire.

From $1,495

Explore the advertorial

What MBK manages
Search strategy and keyword selection
Story accuracy from your supplied facts
Route selection and publisher preparation
Submission, communication, and resubmission
Publication record with live URLs and dates
Publisher Acceptance Guarantee (MBK-produced releases)

Not guaranteed by anyone
Which downstream sites pick up the story
Search rankings or indexing positions
Backlinks from third-party publications
Traffic, leads, or sales from the release
Independent journalist coverage

MBK controls what’s controllable. Everything else depends on the publisher, search engines, and the strength of your news. Service terms

Before you buy

The Story Must Be Real. The Protection Is Clear.

For a standard ACCESS Newswire/Newswire release, the announcement must lead with real company news and use factual, objective copy. ACCESS sets the editorial content guidelines and makes the acceptance decision; MBK does not set or waive them. If the business needs a persuasive article-style story instead, the Rare Find Advertorial is a separate paid, labeled format with its own confirmed terms. See the pre-purchase news-fit checklist before choosing a route.

A strong fit

  • A real launch, partnership, expansion, appointment, award, report, funding event, or company milestone
  • Facts, authority, and destinations MBK can verify
  • A clear reader and business result

Claim-sensitive health and wellness projects use the premium evidence-led workflow starting at $2,000.

If publication fails

Customer-supplied copy: revise and resubmit or receive the distribution charge back.

Eligible MBK-produced copy: compliant corrections and resubmission are included. If acceptance cannot be obtained on the purchased route, the complete production-and-distribution package is refunded.

Qualified first. Supported all the way. MBK qualifies the story before payment so the team can lean into the work after approval—answering questions, handling reasonable publisher changes, and helping the customer get full practical value from the asset. The boundary is simple: support is generous; fabricated facts, hidden claims, unlimited scope changes, and misuse are not included.

What nobody controls: downstream pickup, indexing, rankings, backlinks, traffic, leads, or sales. MBK controls the strategy, accuracy, route selection, submission process, and proof delivered after publication.

The do-it-yourself route

How to Distribute a Press Release Yourself

You do not need an agency to send your own announcement. You do need a real news event, approved facts, a relevant destination, and a way to tell what actually happened afterward. A newswire and a journalist pitch are different jobs; choose either or both on purpose.

  1. Finish and approve one release. Use the step-by-step release production outline if you need a draft. Confirm names, dates, claims, quotes, media rights, and the URL people should visit. Keep a copy of the exact approved version.
  2. Publish a useful page on your own site. The destination should explain the event and let the right reader act. Check it on a phone, make sure it loads, and use a clear title. A wire URL does not replace the page you control.
  3. Choose the route by audience. For a local event, make a short list of local newsrooms, calendars, trade associations, and partners that actually cover that kind of news. For a durable public announcement, compare paid wire routes by eligible subject matter, geographic scope, current price, reporting, and publisher review—not a promised logo list. You can use both, but a wire submission is not a personal pitch to a reporter.
  4. Pitch people individually if the story fits their beat. Keep a simple sheet with outlet, contact, beat, why your news matters to that audience, send date, response, and published link. A short email is enough: “We’re opening [what] in [place] on [date]. It affects [local audience] because [specific reason]. The approved facts, quote, and contact are here: [link]. Would this fit your coverage?” Do not send the same generic message to everyone.
  5. If using a wire, check the current rules before buying. Read the provider’s live content instructions and package terms; ACCESS Newswire publishes its guidelines here. Submit the exact approved release, respond to editorial requests, and do not treat acceptance on one route as approval on another.
  6. Save proof, not just screenshots of logos. Record the live publisher URL, publication time, any available distribution report, which downstream URLs you can actually open, and any direct responses from journalists. A syndicated copy is not the same as a reporter-written article.
  7. Review the outcome after 7 and 30 days. Compare your own site’s referral visits and qualified inquiries against the goal you set before publishing. If you use Google Search Console, check the page’s queries too. Separate publisher-reported views from visits to your site and from sales. Use what you learn to choose the next real announcement—not to repeat the same story on more wires.

If these steps are worth more of your time than the project budget, MBK can manage the search plan, eligibility, preparation, publisher communication, and available proof for you. The one-time package prices and inclusions are public, and the fit check comes before payment.

For a place-specific announcement, read our regional press release distribution guide. It shows how to test the news angle and prepare a local story while the managed regional route is in development.

The holiday visibility window is open

Black Friday Attention Is Won Before Black Friday.

Preparing a seasonal announcement? Use our Black Friday press release planning guide to test the news angle and timing before choosing a route.

American businesses are fighting for the same holiday customer. Paid ads disappear when the spend stops. A well-planned release creates a public brand asset that can keep giving customers and search engines something credible to find after the launch day has passed.

NowBuild the proofChoose the story and search opportunity.
Before peakPublish before the rushAllow time for publisher review and discovery.
Holiday seasonSupport the campaignUse the live release beside ads, email, and sales pages.

12-month deletion protection: if the primary publisher URL is removed within 12 months, MBK will resubmit the accepted release once through the same or a comparable eligible route at no added distribution-management charge. This covers deletion of the primary release—not lost rankings, indexing changes, or removal of third-party pickups.

Plan Holiday Visibility Before the Rush

Start With the Result. We Will Find the Right Publishing Path.

Tell us what happened, what the right customer should understand, and where you want that reader to go next. We will qualify the story before asking you to purchase.

Check My Announcement

Marketing By Kevin is an independent distribution-management and content business and a manager of submission through MBK platform accounts for the routes offered. Publisher and outlet names identify fulfillment or network destinations and do not imply editorial endorsement. The publisher controls acceptance; downstream sites and search engines control pickup, display, retention, indexing, and ranking.

Kevin Mahoney

SEO Consultant · Chicago

info@marketingbykevin.com

LinkedIn →

Marketing By Kevin

SEO and digital PR for businesses that need to grow their search visibility.

info@marketingbykevin.com

Chicago, Illinois

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