What is LeadPages and How Can it Help My Business Grow
You've got a business.
Created a name.
Made a website.
Now, where are all your customers?
If your website is up and running, you may already have found a way to bring some traffic to your pages. Maybe through ads or homegrown SEO?
All those page views are potential leads! But if you're not capturing them, then you're just letting sales slip through your fingers.
- 1 What is LeadPages and How Can it Help My Business Grow
- 1.1 What is LeadPages?
- 1.2 Will Your Leads Convert into Customers?
- 1.3 Features that Replace a Website or Blog
- 1.4 Templates Proven to Convert
- 1.5 Opt-Ins for Days
- 1.6 Automated Lead Notifications
- 1.7 SEO Analytics for You Techies
- 1.8 Thank Your Leads for Being Leads
- 1.9 Hold a Webinar and Talk to Your Leads
- 1.10 Pages for Your Awesome Video Series
- 1.11 What is LeadPages? More Features to Scratch the Surface
- 1.12 How Does it Compare?
What is LeadPages?
LeadPages is a landing page builder that invites your web traffic to become leads by capturing some of their contact information, like an email address. This allows you to convert nameless page viewers into paying customers.
Not just once, but over and over again!
Wondering how the heck you can do that? LeadPages offers a variety of services that will get your online business up and running in no time with valuable leads.
You've started down a complex road on the path to building your online reputation. But don't lose hope. LeadPages.net is going to make things a lot simpler…
Here's what you need to know to take the first steps on your epic journey toward lead heaven.
Will Your Leads Convert into Customers?
If you aren't collecting information about your customers or potential customers, then you are missing out on a HUGE opportunity.
It's a difficult process to collect, organize, and brand pages that effectively communicate your products and/or services. Not to mention strategically guide your customers through the sales funnel, and streamline your email marketing to keep them returning.
In order to convert a lead into a customer, you need to prove that what you are selling is worth their time and money. It also couldn't hurt to provide them with a free sample!
Maybe it's a complimentary eBook providing tips on how to write a successful email campaign. Or a webinar sharing marketing tips for social media.
Whatever your expertise, you have some valuable knowledge to share. You just have to find a simple yet effective way to do it…
Luckily LeadPages has done most of the heavy lifting for you.
Are looking to collect leads by starting a monthly newsletter? This will keep your leads engaged, it also allows you to update them on new offers or discounts.
LeadPages provides you with flashy templates that are proven to get attention. Their designs make it easy for users to enter their information in a quick form.
The lead capture page builder makes it easy to generate more leads, and can even result in successful sales!
Which is the whole point, right?
LeadPages has a simple sales page and checkout function, that you can integrate into the process. Making it easy for you and your leads to take action.
Other options such as GetResponse and Aweber, don't offer this feature, which is the major factor in converting a lead into a full-on sale.
LeadPages allows you to smoothly move leads through your sales funnel. Starting with an opt-in method all the way to the final sale.
Features that Replace a Website or Blog
If the idea of creating an entire website or blog from scratch sounds a bit scary, you can breathe a sigh of relief.
You don't have to!
LeadPages is a great option to start your company online because it does most of the work for you. You actually don't have to create an entire website or blog, because these landing pages can take the place of one.
LeadPages templates are ready to use, but also customize-able. Your leads will be in awe of these professional designs.
You can swap out photos, change colors, and choose styles that match your business. Which means more time to work on things you're passionate about – like your company.
Already have a website or blog?
LeadPages fits seamlessly into your current web pages. You can use images, buttons, and lead boxes that will show up within or next to your text. Allowing your CTA's to follow your leads throughout their web experience.
If you did want to start your own blog, I've got you covered. But don't sweat it, if it's not for you.
Templates Proven to Convert
There are over 130 LeadPages templates to choose from. Each one offers a variety of stunning designs.
Don't see one that fits your style exactly?
You can use the landing page builder to drag and drop elements such as images, videos, and text onto your template. Create your own headlines and fonts. LeadPages has really perfected this feature.
Plus, you can trust in their design elements – they are proven to get you more leads. And they offer a variety of options such as opt-ins, squeeze pages, or Facebook fan pages.
LeadPages templates can also include nifty widgets like countdowns, calendars, or share buttons to your social media pages.
Opt-Ins for Days
Where can you use these templates on your website?
Landing pages can be used throughout your website. In the banner, inline with your text, throughout a blog post, or in your sidebar. You want to place them throughout to track which locations and images work best.
Here's how it works.
You can place a clickable button or image within a blog post that encourages viewers to click on it. This triggers a Leadbox to pop up. The Leadbox prompts them using an opt-in form to provide additional information like their name and email address, in order to receive a service or product.
Leadboxes are convenient because your visitors won't have to navigate away from the page they're reading. The opt-in form will appear over it.
You'll want to make this initial offer free. Such as a newsletter, guide, or ebook. Once they submit the opt-in form.
BAM! They become a lead.
As you begin to grow your list of leads, you'll soon have a collection of contacts who you can reach out to with additional services and offers. Some of your leads might like what you have to offer, eventually leading to a sale!
The more leads you have, the greater potential for you to make another sale.
We like sales.
Automated Lead Notifications
Your lead finally takes action and clicks on one of your CTA buttons.
They want to give you their information. They're interested in YOUR content.
They click submit and…what happens next? Well if you had to take action for every individual person that asked for a copy of your latest freebie, you'd end up with a lot of unhappy leads.
You'd be pretty exhausted yourself.
Which is why LeadPages made the turn around quick and easy for everyone.
Rather than having to tie your email provider to each individual Leadbox (which can get complicated quickly…), LeadPages recognizes the exact freebie tied to its Leadbox for you.
That means there's never a mix-up or delay in your leads getting the freebie they're looking for.
Want to use other vendors alongside LeadPages? By sending data to your preferred marketing and sales applications, LeadPages allows you to fully integrate your processes into platforms you're already comfortable using.
There's a long list of vendors that LeadPages is able to transfer information to. This includes applications such as GoogleAdWords, GoToWebinar, SalesForce.
SEO Analytics for You Techies
Every digital marketer knows that a campaign isn't complete without a way to track your success.
LeadPages provides you with a place to add metadata on all of your pages, allowing for you to track its search engine ranking. Fill in the data and Google will index your page so you can optimize it via search engines.
If you're not ready to take the SEO plunge, you may want to reconsider.
There are a number of ways that SEO can help drive traffic to your landing pages. And although building organic traffic can be a struggle…it's still worth the long-term payoff.
Plus, LeadPages templates are also SEO-friendly, so it takes some of the guesswork out of your SEO plan.
What is LeadPages? It's also a data mining tool that allows you to track – in detail – how each of your pages is performing. Their “human-friendly” analytics provide a clear view of your ROI with simple charts and graphs that are easy to read.
Thank Your Leads for Being Leads
What's the first thing you should probably do after a visitor becomes a lead?
Just like the rest of LeadPages' features, the thank you pages seamlessly guide your leads through the sales funnel. LeadPages offers thank you page templates as well, in case you want to skip designing those too.
What can you use thank you pages for?
It's not just a place to show your infinite gratitude. Use your thank you page to guide leads towards other actions. Either reading a related blog post or offering another freebie they might enjoy.
Maybe offer them a discount code? Or a chance to sign up for a free trial period? You can view LeadPages' free thank you page templates to see for yourself.
Hold a Webinar and Talk to Your Leads
Have something to say to your leads?
Gain the respect of your leads by offering them free professional training or a webinar. You can create a stunning webinar page in minutes through LeadPages templates.
Speak directly to your leads and share your expertise with them. They'll join a room where they can comment and ask you questions. You'll gain their respect and trust in your knowledge and business.
Then, use it as a platform for some of your other products and services. You can even direct them to another freebie or invite them to your next webinar.
You'll provide them with valuable content. They'll become your loyal customers!
Pages for Your Awesome Video Series
If a single webinar sounds like child's play to you, then you may be interested in LeadPages' video pages.
Video pages can be created using yet another version of Leadpages' high performing templates. You can offer three-part video series on unlimited topics and tips that you have to offer.
Maybe you never considered creating a video series before, because of the amount of work it would take to design and promote it.
LeadPages offers you a straightforward method to promote your services easily and effectively. Now all that's left to do is focus on creating the content you care about.
What is LeadPages? More Features to Scratch the Surface
You're bound to find a variety of competitors across the internet, such as Ontraport, which offer similar services. Some will specialize in SEO services such as Yoast or WordPress plugins like All in One SEO or SEOPress.
Whereas other platforms will focus on perfecting their email marketing, like MailChimp or Constant Contact.
LeadPages is great for an all-in-one landing page builder to begin creating a more robust marketing plan for your web pages. Their email marketing is limited, but provides A/B testing to maximize your open rates. Integrate with leading email marketing applications if you're looking for a more robust system.
They also offer impressive ad integration with Facebook to create instant ads that match your landing pages. Making it quick and easy to start marketing on Facebook in a strategic way.
The list goes on and on.
If you're already using other platforms, LeadPages uses hidden fields and plugins to connect your lead generation lists to outside email campaigns or CRMs.
But you can always stay within LeadPages.net and get what you need.
How Does it Compare?
LeadPages' standard plan costs about $38 a month but is discounted for annual memberships. Other landing page builders can be pricey, such as ClickFunnels, which costs $97 a month and offers much of the same services as LeadPages.
LeadPages offers a 14-day free trial in which you can do some page building to see how it works. If after the LeadPages trial ends you realize it's not for you, then simply cancel your subscription.
You'll find that many other landing page builders offer similar trial periods. Take advantage of this opportunity by trying your top three choices out, before settling on the right one for you!
What is LeadPages? Your path to generating more sales for your online business!
Interested in learning more about growing your business using landing pages, generating leads, and maximizing your sales funnel?
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