If you're picking a date for a press release, the question … [Read more...]
When an Announcement Changes After Approval: A Correction Workflow
By Kevin Mahoney Short answer: what you can do depends on … [Read more...]
How to Review a Press Release Draft for Unsupported Claims
How to Review a Press Release Draft for Unsupported … [Read more...]
How to Compare a Search-Led Press Plan With a Generic Wire Blast
A search-led press plan starts with a question a real reader … [Read more...]
How to Reuse a Press Release on Your Own Site Without Confusing Readers
The short answer: Don't paste the wire copy onto your blog … [Read more...]
How to Choose the Landing Page Linked From a Press Release
Link your press release to the page that can actually do … [Read more...]
What a Press Release Approval Workflow Should Record
By Kevin Mahoney A press release approval workflow should … [Read more...]
What to Ask About Paid Placement Labels Before Distribution
Before you pay for any placement that looks like an article, … [Read more...]
What Does a Press Release Distribution Report Actually Prove?
What Does a Press Release Distribution Report Actually … [Read more...]
How to Set a Realistic Goal for a Press Release Campaign
By Kevin Mahoney How to Set a Realistic Goal for a Press … [Read more...]
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