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Should a Press Release Link to a Product Page or an Explainer?

September 28, 2026 By Kevin Mahoney Leave a Comment

Short answer: link to the page that best backs up the news … [Read more...]

Filed Under: Content Marketing

What Counts as a Verifiable Business Announcement?

September 28, 2026 By Kevin Mahoney Leave a Comment

By Kevin Mahoney A verifiable business announcement has … [Read more...]

Filed Under: Content Marketing

What Information Should a Business Gather Before Ordering Press Release Distribution?

September 28, 2026 By Kevin Mahoney Leave a Comment

Before you order press release distribution, gather six … [Read more...]

Filed Under: Content Marketing

Who Should Approve a Press Release Quote Before Distribution?

September 28, 2026 By Kevin Mahoney Leave a Comment

The person being quoted should approve the exact final … [Read more...]

Filed Under: Content Marketing

How to Read a Newswire Outlet List Without Assuming Pickup

September 28, 2026 By Kevin Mahoney Leave a Comment

Read an outlet list as a description of where a release can … [Read more...]

Filed Under: Content Marketing

Press Release Distribution Versus Journalist Pitching: Which Job Are You Buying?

September 28, 2026 By Kevin Mahoney Leave a Comment

By Kevin Mahoney Distribution and pitching are two … [Read more...]

Filed Under: Content Marketing

How to Evaluate a Press Release Distribution Quote Line by Line

September 28, 2026 By Kevin Mahoney Leave a Comment

The Short Answer A price quote for press release … [Read more...]

Filed Under: Content Marketing

Is a Press Release the Right Format for This Announcement?

September 28, 2026 By Kevin Mahoney Leave a Comment

By Kevin Mahoney A press release is the right format when … [Read more...]

Filed Under: Content Marketing

Automated Online Business Courses: A Buyer Due-Diligence Checklist

September 19, 2026 By Kevin Mahoney Leave a Comment

Decision Summary Direct answerTreat an automated business … [Read more...]

Filed Under: Affiliate, Content Marketing

Pilly Labs: Why I Built My Own Supplement Brand and What It Taught Me About Marketing

July 13, 2026 By Kevin Mahoney Leave a Comment

I Didn't Start Pilly Labs to Sell Supplements — I Started It … [Read more...]

Filed Under: Content Marketing

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Kevin Mahoney

SEO Consultant · Chicago

info@marketingbykevin.com

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Marketing By Kevin

SEO and digital PR for businesses that need to grow their search visibility.

info@marketingbykevin.com

Chicago, Illinois

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